A note from Micaela
This one's personal.
Sara, I've watched you build two completely different businesses with the same relentless energy — a med spa filling a real gap in the market, and Alchemy Rouge, a brand with serious social commerce potential. I've seen what happens when you're fully locked in on something.
You came to me with a clear picture of what's working and what's leaking. Leads from Facebook vouchers converting into first visits — then disappearing because there's no automated follow-up. No permanent front desk to catch inquiries when you're heads-down with clients. Alchemy Rouge growing on TikTok Shop but ready for more.
AI can solve all of that. And I want to start by proving it — before you spend a single dollar.
Everything in this proposal reflects what I'd actually build for you, at the rate I'd give a founding partner. No upsell pressure, no arbitrary bundling. Take what makes sense now, and I'll be here for the rest when you're ready.
— Micaela
Situation analysis
Where the revenue is leaking.
You already have the hardest part — the clients are coming in. The automation infrastructure to convert and retain them just isn't in place yet.
💆
Med Spa — Revenue Gaps
- $69 voucher clients try a service and leave without a package — most never return without follow-up
- No permanent front desk means missed calls and inquiries, costing leads before they even book
- Your agency stops at the ad — everything after the click is currently manual
- Boulevard & Square already hold your entire client database — gold waiting to be activated
- High-LTV services (Cryo, Cool Sculpting, Red Light, CO2 Laser) are perfect for AI follow-up
✦
Alchemy Rouge — Growth Gaps
- TikTok Shop active, but Instagram Shopping expansion is ready and unrealized
- Video outsourced inconsistently — brand goes quiet between shoots
- Content creation is the bottleneck, not ideas or product quality
- SEO and social presence could run on autopilot with the right systems
- Brand awareness is the unlock before revenue scales
"Having them in the system creates an opportunity to get them back with AI." — Your words, Sara. You already see exactly what needs to happen. This proposal is the build plan for it.
Starting before you spend a dollar
Your complimentary Win-Back Campaign.
The highest-ROI automation for your med spa right now. An AI-personalized text campaign that pulls dormant clients from Boulevard/Square and sends them a message that sounds like you wrote it — no blasts, no generic texts. Timed. Personal. Designed to convert.
01
Export your client list from Boulevard/Square
Clients who visited but didn't purchase a package — your highest-conversion audience. You've already paid to acquire them.
02
AI personalizes each message using their visit data
References the specific service they tried, time since their visit, and a targeted package offer. Reads like a personal note from you, not a mass text.
03
Messages go out in batches via SMS
Twilio + Make automation. No bloated platform subscription. Responses route back to you or an AI that handles the reply and books the appointment.
04
Watch the bookings come in
Even at 5–10% conversion of dormant clients, this typically generates thousands in package revenue from people you already paid to acquire.
| Tool |
Monthly Cost |
| Twilio SMS (~$0.0079/text, 500-client list) | $4–$12/mo |
| Make automation | Free tier ($0) |
| Claude/OpenAI API | $1–$3/mo |
| Twilio phone number | $1–$2/mo |
| Total to run this on your own | ~$8/mo |
Friend & founding partner pricing
What you pay vs. what the public pays.
Everything below is live on micaelabrown.com and aidiscoverygroup.com at full public rates. Your price is locked — not a temporary discount, a permanent partner rate as long as you stay active.
Med Spa Automations
AI Win-Back Campaign
AI Quick Win Session · micaelabrown.com
$497
✦ FREE
$497
AI Front Desk / Booking Agent
Business Automation Blueprint · aidiscoverygroup.com
$7,997
$5,500
$2,497
Post-Visit Package Nurture Sequence
AI Quick Win Session · micaelabrown.com
$497
$350
$147
Lead-to-Booking Funnel Automation
AI Quick Win Session · micaelabrown.com
$497
$350
$147
Alchemy Rouge
TikTok → Instagram Shopping Expansion
aidiscoverygroup.com · Platform integration
$800–$1,200
$600
$200–$600
AI Content Batch System
aidiscoverygroup.com · Monthly system setup
$400
$291
$109
Both Businesses
AI Business Strategy Audit
AI Readiness Audit · micaelabrown.com
$2,997
$2,100
$897
Full Suite Total (excl. gift)
$13,188–$13,588
$9,191–$9,591
Save $4,494+
No contracts required. No pressure to take everything at once. We can phase this starting with what makes the most immediate impact — and I'll be here for everything else when you're ready.
What gets built
Every service, in detail.
An AI agent that answers your business line, responds to website inquiries and Instagram DMs, qualifies leads, answers service questions, and books appointments directly into Boulevard — 24/7, even with no front desk staff. Escalates to you only when genuinely needed.
Appointment booking, reschedules & FAQs handled automatically
Integrates with Boulevard for live availability checking
Responds to Instagram DMs & Facebook leads in seconds
Smart escalation so nothing urgent ever gets missed
Triggered the moment a client checks out without a package purchase. A 3–5 message sequence (SMS + email) over 7–10 days, personalized to the service they received, with a limited-time offer moment to create urgency. Stops automatically when they book or buy.
Triggered by Boulevard/Square checkout data automatically
Each message references their specific treatment
3–5 touch sequence: warm, value-add, urgency, close
Auto-stops when they purchase or book a package
When someone buys your Facebook voucher, they currently have to be manually contacted to schedule. This detects the purchase instantly, sends a booking link via text, follows up if they haven't scheduled in 24/48 hours, then confirms with reminders before their visit.
Instant response the moment a voucher is purchased
Auto-sends booking link with appointment context
2-step follow-up if no booking in 24/48 hours
Confirmation + reminder sequence before the visit
You're already on TikTok Shop. I'll sync your Shopify catalog to Instagram Shopping, set up Meta Commerce Manager, and build a workflow that auto-repurposes your TikTok content for Instagram Reels — so you're reaching both audiences without double the effort.
Shopify ↔ Instagram Shopping catalog sync
Meta Commerce Manager setup and product tagging
TikTok-to-Reels repurposing with AI-generated captions
Posting schedule and hashtag strategy included
A monthly content creation system where AI generates 30 days of captions, Reel scripts, product descriptions, and email copy in a single session. You review and approve in under an hour. Scheduled to auto-post across TikTok and Instagram.
Monthly AI content batch: captions, scripts, descriptions
Brand voice training so it sounds like you
Auto-scheduling via Later or Meta Business Suite
Email newsletter drafts tied to product launches
A comprehensive AI-powered analysis of both businesses: competitive landscape, pricing benchmarks, service expansion opportunities, and a 90-day prioritized roadmap. Delivered as a presentation you can reference, act on, and share with partners or investors.
Current state assessment across operations, marketing & service
AI opportunity analysis with ROI projections
Technology stack recommendations tailored to your setup
90-day implementation roadmap + 60-min strategy presentation
Ongoing support — founding rate, locked for life
I run it. You focus on clients.
Standard retainer on my site is $4,997/month. Your founding partner rate is locked for the life of our relationship — never increases as long as you stay active. No contracts. Cancel anytime with 30 days notice.
Tier 1 — Campaign Keeper
Standard: $997/mo
$297
per month · founding rate
- Monthly client list refresh from Boulevard/Square
- AI message generation + your approval before send
- 3-message follow-up sequence managed end-to-end
- SMS send costs passed through at cost (~$8–$15/mo)
- Monthly performance recap
Most Popular
Tier 2 — Med Spa Complete
Standard: $2,497/mo
$797
per month · founding rate
- Everything in Campaign Keeper
- Lead-to-booking funnel monitoring + optimization
- Post-visit nurture sequence management
- Monthly AI front desk tune-up (if active)
- Quarterly strategy check-in (30-min call)
- Priority response within 24 hours
Tier 3 — Full Portfolio
Standard: $4,997/mo
$1,497
per month · founding rate
- Everything in Med Spa Complete
- Alchemy Rouge content batch system managed monthly
- Instagram + TikTok shop monitoring + optimization
- Monthly performance report across both businesses
- Strategic growth recommendations each quarter
- First access to new automations at no extra build cost
How we start
Simple. No pressure.
01
Discovery Call
30 minutes to walk through your current workflow, confirm which automations make the most sense first, and get Boulevard/Square access set up. No pitch — just clarity.
02
I Build Your Gift First
The AI Win-Back Campaign gets built and delivered before you spend anything. You see real results — bookings from dormant clients — before making any other decision.
03
Phase Everything Else
We prioritize the next automation based on your budget and what's generating the most friction. There's no pressure to take everything at once. I'll be here for the rest when you're ready.
"You supported me when I was building something from scratch. This is me returning the favor — with everything I've learned since. Let's make both of your businesses work smarter so you can focus on what you actually love doing."
— Micaela
Book a 30-minute call →
Or reach out directly — connect@micaelabrown.com · (303) 525-7196